Legal Marketing and Legal Intake Management


Specialists in legal marketing and after-hours legal intake management for lawyers and paralegals from small claims court to superior court.  We provide each law firm that we work with an individualized business development solution that uses their current marketing efforts and evolves to a high performance legal business development engine.  We are an intake management phone service to close leads who post retainers. This is especially valuable since we operate on weekday evening and weekend times since staff are not at the office to prospect and develop business.

For free we  ramp-up with your practice to ensure that we understand the full array of legal services provided, fee structures, and to become aligned with your brand and values.   We work on a negotiable, cost effective contingency basis.  We do not provide legal advice and are compliant with provincial and state codes of professional conduct.

Business Development Results and Performance

Our competitors might make it sound great that they book you appointments to talk to prospective clients. We’re the only ones who will book your sales from scratch without a gouging quarterly billing of hourly phoning charges. Our performance numbers speak for themselves, on the aggregate of all our leadbooks our 2011 annual volume of intake management was $6,731,343.64. Year to date for 2012 we’re now at $2,861,964.52

Legal Marketing Strategies and Campaigns

Campaigns are full-custom strategies for paralegals and lawyers and we have a very broad exposure to law firm areas in small claims, family, employment, personal injury, and general litigation.

We work with our clients to analyze, focus, and tune ongoing campaigns to increase lucrative areas for increasing high quality matters.

Even if you’re just starting out with a new practice as a paralegal or going from an in-house associate to a sole practicing lawyer, we’re keen on working with you on your marketing strategy for both organic SEO growth to establish consistent leads, and also advice on setting up CPC solutions to instantly create an online buzz of active leads.

Our tech team is very experienced in web development and will up front, at no cost, analyze your current web presence and work on building search engine result page rankings and increasing page rank.  From our own results, Smoothtalk is highly ranked on Google for Legal Intake Management.

Closing New Clients and Growing Retainers

Without prejudice, most front desks or reception areas for law firms are not specializing on sales or promotion. In order to grow revenues, a legal sales function must provide:

  • A prioritization and categorization of inbound leads
  • A focus on qualifying prospective new clients
  • Presentation of the features and benefits of legal services
  • A walk thru of the legal process to be undertaken
  • A frank discussion about fees and payments
  • A focus on followup, repeated callbacks, logbook discipline, case notes, and tracking of sales statistics

Smoothtalk does all of the above on a field-tested and time-proven basis.

Advisory Services

Without additional cost, in the formulation of a full-custom implementation for a client at Smoothtalk, we go the extra mile for our clients and have in the past worked on

  • Frequency distributions of sales prospects and new clients
  • Geography of sales activity
  • Strategic advice on features and new offerings
  • Pricing advice given consumer behaviour of prospects and new clients
  • Assessment and feedback of marketing collateral
  • Constructive criticism given competitive trends in a market segment

Smoothtalk for Legal Marketing and Intake Management

Now in our third year of operations, please contact us at service@smoothtalk.ca or at 1-888-271-8018 to find out how we can help to capitalize and focus marketing for your paralegal or law practice to increase your retainers. Additionally, you can leave your contact info below and we will contact you shortly.